Brand Concepts
Malimali Tea is an innovative brand centered around the concept that "Health magic, easy to master."
By combining low-fat, low-sugar health-conscious recipes with a magical theme, the brand integrates strategy, visual identity,
and experiential design to offer a unique tea experience tailored for young fitness enthusiasts.
By combining low-fat, low-sugar health-conscious recipes with a magical theme, the brand integrates strategy, visual identity,
and experiential design to offer a unique tea experience tailored for young fitness enthusiasts.
With immersive service design and a distinctive style, the brand creates memorable touchpoints, enhancing its recognition and overall user experience.
Shop Decoration
The space features a purple and gold color scheme, highlighting the magical theme and a sense of mystery. The ordering area is designed as an open bar, allowing staff to perform “magical” tea-making, enhancing interaction and immersion. The service area combines purple and gray tones with white sculptures for added sophistication.