Dessertopia zilin_chennn zoezilinchen@gmail.com





Brand Philosophy Dessertopia is a "sweet sanctuary for the soul" in the vibrant city, inspired by the enchanting charm of fairy tale candy houses. It serves as a soothing retreat for professional women, where every dessert offers a moment of pure bliss and a gentle escape from the daily grind.




 Market Insights 
 In today's fast-paced urban lifestyle, professional women face immense work pressure and life challenges. 
Desserts, as a source of emotional comfort, have become an indispensable part of their lives.
LOGO Design






Dessert + Utopia, evoking a dreamy sanctuary of romance and sweetness






Logoz


Donuts                   Planet                   Utopia

Cake & Dessert & Snack 
Colors Organization
Visual Identify System









Enter Sweetland Sanctuary, where time and worries fade away
A sweet escape from reality


Design StyleInspired by the early video game era, the pixel style evokes nostalgia and memories of childhood simplicity and happiness. 
With blocky walls, pixelated icons, and model-based scene layouts, it creates a playful gaming atmosphere, making customers feel like they are embarking on a sweet adventure. 



 Poster & Menu Design
Shop Design