Brand Design
01.
Funky Noodles
02. Dessertopia
03.
Malimali MilkteFunky Noodles centers around crafting a brand identity for a London-based noodle restaurant rooted in the tradition of Lanzhou hand-pulled beef noodles. The design captures the sensory experience of the space—the aroma of slow-braised beef, sizzling chili oil, and the rhythm of live noodle pulling. We emphasized craftsmanship, authenticity, and performance-like preparation as core brand values.
Dessertopia is built around the core concept of a "Sweet Utopia for the Soul," drawing inspiration from fairy tale candy houses and tDessertopiahe idyllic serenity of Peach Blossom Land. The brand aims to create a utopia for professional women in urban life, where every dessert serves as a remedy for stress and a sweet escape from reality. The project encompasses logo design, a comprehensive brand visual identity guide, packaging design, and an ordering app interface.Malimali MikeTea is an innovative brand that centers around the concept of “Health Magic, Easy to Master.” By integrating low-fat, low-sugar health-conscious recipes with a magical theme, the brand creates a unique tea experience designed for young fitness enthusiasts. This project includes comprehensive brand strategy, logo design, colour palette, visual identity elements, and derivative product design, culminating in a cohesive brand visual guide.Through immersive visual design, the brand establishes distinctive recall points in customers ’ minds.