Graphic Design
01. In the conch
02. Narcissus Restaurant
03. Boundaries of vision
04. Posters
05. Packaging & Sticker
In The Burnout Society, the author Han Byung-chul points out that modern society is dominated by an efficiency-first ideology, where even communication is pressed on fast-forward. As people blindly pursue efficiency, the inevitable result is the depletion of emotions. Through image processing, I created a series of illustrations and conch models, using experimental books as a medium. By applying semiotics, I used the conch as a metaphor to illustrate how efficiency-driven society depletes human emotions.In the evolution of modern dining culture, the value of food has far surpassed its basic nutritional function. Visual appeal, aesthetic aspirations, and experiential processes are gradually replacing traditional criteria, becoming the primary metrics for evaluating a restaurant's value. Narcissus Restaurant, set against a futuristic backdrop, employs the future form of food as a medium, presenting it through innovative menus and recipes. This approach reimagines dining as an artistic and interactive experience, offering a visionary exploration of culinary aesthetics and cultural narratives.
Boundaries of Vision explores the philosophical and symbolic meanings of the "window" as a boundary between interior and exterior spaces, inspired by the prolonged isolation of the pandemic. Serving as a semi-transparent medium, the window bridges separation while shaping perceptions of the world outside. Grounded in semiotic theory, the project features a series of visual experiments examining the window's dual nature as both a barrier and a connector. The results are presented in the form of a zine, combining conceptual depth with an experimental visual narrative.
Designed a series of promotional materials tailored for various campaigns, events, and social media platforms.
Lucky Tea London
ABC Marketing Studio