New — ZilinChen

Digital Design

01. Atlantis

02. EvoEats Revelation

03. Narcissus Restaurant

04. Breeding Program

Atlantis is an opening animation created for a slot game interface, set in the mysterious theme of a lost underwater civilization. The animation immerses players in a cinematic undersea environment featuring half-buried ancient ruins, swaying marine plants, and shimmering light rays refracted through the water. A glowing treasure chest placed at the golden focal point serves as both a narrative and visual centerpiece, setting the tone for an engaging gaming experience.

Evoeats Revelatio is granded in disaster fiction and environmental narrative, employs dynamic imagery, virtual environments, sound, and sculptural installations to shape a speculative future world ravaged by extreme heat. Against the backdrop of pressing ecological and food crises, people are attempting to maintain a precarious food chain by changing their dietary habits and attitudes towards non-human entities.The project uses VR to recreate a post-disaster world, immersing viewers in survival challenges. Scattered news clips document the events, forming an interactive virtual gallery.

The Narcissus Restaurant is a speculative design project that explores the concept of a virtual dining experience in the metaverse. It aims to address the key challenge of how food, which traditionally serves the function of satisfying hunger, can evolve in a virtual space where physical nourishment is no longer necessary. The central problem is how to design virtual food that fulfills emotional and aesthetic desires.

The "Preset Tastebuds" project visualizes the composition of additives in industrial food. The focus of the project is to convert 16 commonly used food additives into visual models through the theory of synesthetic design. By utilizing a program built with geometric nodes, the numerical data of these additives is input into the system, transforming the abstract concept of taste into a visual experience

The Breeding Program is a speculative experimental design exploring the fusion of human and plant genes. Through AR-based interactive simulations of biological experiments, it aims to examine the ethical issues surrounding genetic engineering and the exploitation of nature.

Graphic Design

01. In the conch

02. Narcissus Restaurant

03. Boundaries of vision

04. Posters

05. Packaging & Sticker

In The Burnout Society, the author Han Byung-chul points out that modern society is dominated by an efficiency-first ideology, where even communication is pressed on fast-forward. As people blindly pursue efficiency, the inevitable result is the depletion of emotions. Through image processing, I created a series of illustrations and conch models, using experimental books as a medium. By applying semiotics, I used the conch as a metaphor to illustrate how efficiency-driven society depletes human emotions.

In the evolution of modern dining culture, the value of food has far surpassed its basic nutritional function. Visual appeal, aesthetic aspirations, and experiential processes are gradually replacing traditional criteria, becoming the primary metrics for evaluating a restaurant's value. Narcissus Restaurant, set against a futuristic backdrop, employs the future form of food as a medium, presenting it through innovative menus and recipes. This approach reimagines dining as an artistic and interactive experience, offering a visionary exploration of culinary aesthetics and cultural narratives.

Boundaries of Vision explores the philosophical and symbolic meanings of the "window" as a boundary between interior and exterior spaces, inspired by the prolonged isolation of the pandemic. Serving as a semi-transparent medium, the window bridges separation while shaping perceptions of the world outside. Grounded in semiotic theory, the project features a series of visual experiments examining the window's dual nature as both a barrier and a connector. The results are presented in the form of a zine, combining conceptual depth with an experimental visual narrative.

Designed a series of promotional materials tailored for various campaigns, events, and social media platforms.

Lucky Tea London
ABC Marketing Studio

Brand Design

01. Funky Noodles

02. Dessertopia

03. Malimali Milkte

Funky Noodles centers around crafting a brand identity for a London-based noodle restaurant rooted in the tradition of Lanzhou hand-pulled beef noodles. The design captures the sensory experience of the space—the aroma of slow-braised beef, sizzling chili oil, and the rhythm of live noodle pulling. We emphasized craftsmanship, authenticity, and performance-like preparation as core brand values.

Dessertopia is built around the core concept of a "Sweet Utopia for the Soul," drawing inspiration from fairy tale candy houses and tDessertopiahe idyllic serenity of Peach Blossom Land. The brand aims to create a utopia for professional women in urban life, where every dessert serves as a remedy for stress and a sweet escape from reality. The project encompasses logo design, a comprehensive brand visual identity guide, packaging design, and an ordering app interface.

Malimali MikeTea is an innovative brand that centers around the concept of “Health Magic, Easy to Master.” By integrating low-fat, low-sugar health-conscious recipes with a magical theme, the brand creates a unique tea experience designed for young fitness enthusiasts. This project includes comprehensive brand strategy, logo design, colour palette, visual identity elements, and derivative product design, culminating in a cohesive brand visual guide.Through immersive visual design, the brand establishes distinctive recall points in customers ’ minds.

AI & Experimental Design

01. Nightmare

02. Organ Feast

The project Nightmare stems from my deep interest in Cthulhu-style monsters and horror aesthetics. In this project, I designed unique predatory habits and habitats for each creature, deriving their appearances and behavioral patterns from these traits. Using MidJourney and Stable Diffusion, I visualized the terrifying entities from my imagination, and later brought them to life through dynamic creation tools like Runway and Luma. This is a creative experiment, and in the future, these creatures may come together as the core of an immersive horror game.

This project is based on speculative design and draws inspiration from the traditional Chinese concept of 'supplementing shape with shape.' It imagines a fictional religion where organs are the primary food source, exploring an alternative dietary ritual through performance art and experimental film. In this world, offal symbolizes the life force of animals and serves as a bridge for dialogue between humanity, nature, and the divine.